Saturday, 26 October 2013

In the City...By Ardour Brand

We've been busy here behind the scenes at Ardour brand with some great bits and pieces in the pipe line ready for release in the not so distant future, but we wanted to put together a small life style shoot incorporating some of our latest products in some of the locations that inspire us and what we do.

That may sound a little artsy, but the truth of the matter is we're influenced not only by our common love of various subcultures and their associated styles, but also the places we grew up, cut our teeth and skulked about as cheeky young scamps.

From the football terraces to dark and dingy basement clubs, from inner city back streets to country landscapes, everything that makes us who we are has gone into the thought process of our product range and this is something we'll always aspire to.

With these sentiments in mind, we set out on a chilly Friday night to capture a few images of some of our products around the streets of inner Birmingham where we once upon a time strode to places such as the Custard Factory, the delights of night time Digbeth and one of our favourite spots for hunting down records, the Diskery.

Essentially it is these elements, both visceral and sentimental, that make us both who we are and Ardour Brand a true reflection of what we're about - unabated passion for something we both love.

Saul & Shaun.

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