NOVO is a crossover between Korean label "Bean Pole" and Hermes artistic director Christophe Lemaire.
It's not the usual collaboration of two labels who are trying to create some hype together because some thought has actually gone into it to the point where Christophe Lemaire's passion for New Wave shine's through in this new project.
The name come's from the 1978 publication NOVOVISION which documented Yves Adrien's rock and Punk Rock articles regarding his anticipation of the electronic music revolution and this clothing line captures the imaging and style's from his thought's and inspiration's from listening to the music he loves.
Christophe states that in his early days he had to make the decision on which route to take between DJ'ing or whether to be a fashion designer, Obviously that passion never go's away and so it intertwines in his label NOVO.
A selection of clean cut designs in industrial grey's, chemical yellow and the variation of black/white, white and black, cold, industrial & electronic.
I love the whole depth to it. It's there for a reason and there is a point to it.